Higher Education Client
Making student payments a path to enrollment
Connected financial clarity, segmented communications and real deadlines to help students take a necessary next step toward staying enrolled.
Jesse Umeh · Brand & Integrated Marketing Leader
I build brands people remember—and marketing systems that make them grow.
Open to senior marketing leadership and select advisory work
Connecting audience insight, positioning, go-to-market strategy, creative and performance to move people and produce measurable business results.
Brand strategy Integrated marketing Growth systems
218.7MAudience reach
$63M+Influenced revenue
33.8%Enrollment growth
280×Campaign return
The $63M+ is institutional revenue influenced across campaigns Jesse led over three years, excluding estimated earned-media value. It is not directly attributed marketing revenue; the 33.8% year-over-year enrollment growth is a separate result.
Experience includes
40+ growth campaigns across 15+ organizationsJessup UniversitySacramento KingsFleet Feet SacramentoArchitects of HopeCenter for Fathers & FamiliesAdkins Family Vineyards
Selected work
Brand building, cultural relevance, product launches, integrated campaigns and growth systems—selected for the range and outcomes they prove.
Jessup University
Building a full-funnel growth system for a university
Repositioned the institution and connected brand, enrollment, media and measurement into one growth engine.
Black History Month
Turning cultural insight into national earned attention
Turned a timely cultural insight into a national platform that earned attention without relying on paid media.
National Day of Prayer
Scaling a multi-channel event campaign to 280× return
Connected audience strategy, acquisition and live-event execution into a measurable, high-return campaign.
Project Church Apparel
Creating a consumer launch that sold out in 48 hours
Built the product positioning, launch narrative, creative system and commerce campaign behind a sold-out consumer release.
Other selected work
More proof across nonprofit growth, culture, creators and live experiences.
Nonprofit · Brand Growth · Impact Storytelling
Architects of Hope
223.7% engagement growth · stronger partner visibility
Culture · Creator · Live event
Miles Minnick
95% venue capacity · 90% of collaboration merchandise soldWhat I do
From the first strategic question to the work in market.
Brand strategy
Audience insight, positioning, brand architecture and narratives that create clarity and distinction.
Integrated marketing
Connected go-to-market campaigns across creative, content, paid media, partnerships and owned channels.
Growth systems
Customer journeys, operating rhythms, measurement frameworks and team alignment that turn strategy into repeatable results.
About Jesse
A strategist, creative leader and operator built for the space between brand and business growth.
Jesse Umeh is a brand and integrated marketing leader based in Northern California. With more than 13 years of experience, he has built brands, campaigns and marketing systems from the ground up— connecting audience insight, positioning, creative direction, go-to-market strategy and performance measurement.
His work has generated 218.7 million in reach, more than $63 million in influenced revenue, 33.8% enrollment growth and campaign returns as high as 280×.
He is equally comfortable defining the strategy, directing the creative, aligning cross-functional teams and building the systems required to bring the work to market.
More about JesseIn their words
Jesse is the kind of ideator and visionary I love working with. He takes a simple idea or concept and elevates it far beyond what is expected. He is collaborative, kind, clear, and trustworthy, bringing integrity to every project we have collaborated on.
Faith Witcher · Content Strategy Manager · Jessup University
Campaign film
See the work in motion.
Context · Challenge · Insight · Strategy · Creative · Activation · Results
01
Business challenge
Clarify the audience, opportunity and problem before creating the work.
02
Strategic response
Connect positioning, creative, channels and execution into one plan.
03
Measurable outcome
Measure what changed across reach, revenue, acquisition and return.
Start a conversation
Let’s make the next move matter.
Leadership opportunities