Selected work · 2012—2026
Work built to move people—and the business.
Seven stories across brand transformation, cultural relevance, integrated campaigns, consumer launches, nonprofit growth and live experiences. Each marketing case study connects the challenge, strategy, creative execution and measured outcomes.
40+ campaigns · 15+ organizations
Higher education · Enrollment and retention
Higher Education Client
Making student payments a path to enrollment
32.5% program adoption growth over 28 days
Higher education · Growth transformation
Jessup University
Building a full-funnel growth system for a university
$63M+ influenced revenue · 33.8% YoY enrollment growth
Culture · Brand narrative · Earned media
Black History Month
Turning cultural insight into national earned attention
218.7M impressions · $2.3M earned media · $0 paid
Faith · Integrated campaign · Live experience
National Day of Prayer
Scaling a multi-channel event campaign to 280× return
$500 → $140,010 · 1,400+ attendees · 1,200 leads
Consumer · E-commerce · Creative direction
Project Church Apparel
Creating a consumer launch that sold out in 48 hours
263.64% ROI · 130% engagement growth
Nonprofit · Brand Growth · Impact Storytelling
Architects of Hope
Making a nonprofit’s impact visible to supporters, partners and funders
223.7% engagement growth · stronger partner visibility
Culture · Creator · Live event
Miles Minnick
Building a live culture moment around artist and audience
95% venue capacity · 90% of collaboration merchandise soldLooking for the throughline?